The mission of Small Business United 365 (SBU365) is a group of local small business owners who are committed to making a significant and lasting impact on Johnson & Washington Counties through their ongoing and meaningful work with United Way—a mission we can all be proud of and inspired by.

Small business owners are the heart of local communities. Through the services they offer, they make a personal connection with their customers. This personal touch sets them apart and makes them appreciated and recognized in the community.

The fingerprint logo brand identity conceptualizes each individual's personal touch and compliments the United Way logo. The hand supporting the figure under the arch of yellow bands in the United Way logo echoes the arch of colors in the fingerprint, giving energy to the SBU365 logo.

The logo has three versions: the full combination mark, abbreviation (SBU365), and icon.

"Touching Lives. Touching Communities." underscores the logo. This phrase is an excellent call to action and emphasizes what giving means and each organization's impact in Johnson & Washington Counties in Iowa.

Created as lead designer at Meld Marketing.