Systems Unlimited has been in business for 50 years and has been a leading non-profit social service agency and employer in Eastern Iowa. However, when asking the public what Systems Unlimited was, many respondents thought they were a computer or tech company.

Systems Unlimited stands out in its commitment to providing personalized and individualized care for people of all ages with physical and mental disabilities. Systems Unlimited's unique approach has been a cornerstone of their services. The project focused on a strategic marketing review to better understand their audiences. The brand refresh aims to present a new, vibrant face to the organization, while staying true to their core values.

Interacting with staff and employees reveals undeniable warmth and friendliness. The old logo reflected positive aspects like housing, people, and flowers. Still, in a mobile-first world, the logo needed to be more scalable on mobile devices, and there needed to be a quick brain peg on an identity that identified who they were.

The new logo introduced a modern font hinting at the 70s era when Systems Unlimited was established, but it is timeless in how it captures the friendliness of Systems Unlimited.

The rebrand introduced a sun that powers all three elements. People love to dance in the sun and sunsets and thrive outdoors. The sun gives us warmth and makes us feel happy. The sun plays a tremendous role in plants and flowers, and the sun and natural light streaming into our dwelling give us warmth to our homes and complement the love we share with those who live with us.

The new tagline, "Live your best life," can be embraced by the people. System's Unlimited serves employees and aids in career and recruitment efforts.

A richer blue and sunny gold color palette, expansive photography showcasing people, blue skies, green grass, and splashes of color bring it all together so people know Systems Unlimited's mission to help employees and the people they serve live their best lives.

Work done as lead designer at Meld Marketing.