Collective Data has an impressive story to tell. Their old site did not tell that story in a compelling way, nor did it allow users to find the information they were looking for quickly.

Through content strategy and design, the first goal was to explain principles of design and the roadmap to improve their site. I walked the client through best practices like removing large amounts of centered text, all cap headers confusing calls to action, and how to overall improve user engagement with brand colors and photography.

The green now signifies a clear call to action to schedule a demo throughout the site. A unified icon library brings brand uniformity and expansive edge to edge photos truly tell the story of the impressive software that powers the fleet of government agencies, law enforcement, city workers, and construction.

Using their existing brand, colors, fonts, and typography are balanced more strategically. I also developed a new tagline from “Intuitive. Productive.” to “Simplicity is Innovation.”

Overall, the site is easier to navigate and gives users a faster way to schedule reach out and schedule a demo.

Created as lead designer at Meld Marketing