W.A.L.K. is an indoor dog park that is currently on hold but was set to open in 2021. It would have been one of the largest indoor dog parks in eastern Iowa. The park features an indoor track, coworking space, dog diving, and outdoor dog space.

The name is based on the question many dog owners ask their dogs, "Do you want to go for a walk?" but cleverly spelled out. The wordmark identity plays off the name, with paw prints walking through the playful and funky Munky slab serif font.

The branding was bold and playful, using three athletic colors: navy, yellow, and white.

Let's hope W.A.L.K. will soon be a reality.

Created as lead designer at Meld Marketing.