Taking on the exhilarating project of designing the branding for a new $50 million luxury condominium property steps away from one of the most up-and-coming neighborhoods in Coralville validates how designers' expertise in color theory can shape the final finishes in architecture.

The color palette was generated and refined from the nature and landscape the Elevate property would adorn. I pitched and presented design concepts and collaborated with interior designers, architects, other senior multi-disciplinary designers, and web developers who implemented the selected branding for the property website, exterior, and signage.

Working in close collaboration with the social and digital marketing team, promotion of the first building filled up quickly. Elevate is currently now 2 of 3 buildings complete.

I art-directed a drone video shoot to promote the upcoming property. The video also showcased the Iowa River Landing district, which has more than a dozen unique stores, boutiques, and the area’s best cuisine, including over ten restaurants, cafes, and bars.

Created as lead designer at Meld Marketing.